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The main application of GazeFlow -based software is gaze heat map research and analytics for websites usability, film screening or advertising research.
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GazeFlow is a hardware-independent technology, which performs real-time eye movement tracking without any physical contact using only a common webcam and software running on a PC. Users can test and get instant feedback on designs, mock-ups, websites and other digital properties to ensure you are able to capture the user’s attention on right elements within the right time. Most businesses primarily employ this tool for usability testing, and this technique has high value in marketing.įor many years now, GazeRecorder is developing image processing and machine learning algorithms to determine gaze paths with standard webcams
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Webcam Eye Tracking is a useful tool for doing market research. Understand how user flow through your website and their engagement with each element GazeCloud technology is able to recognize and track multiple people in the same frame. Measure the effectiveness of your design and discover new ways to improve it.Find out if people actually notice and how much attention they give to conversionoriented elements like Value Proposition, Call-To-Action Buttons, Banner Ads, etc. Identify which product groups are receiving attention in retail stores, by tracking the gaze of real shoppers Quick insights to your ad creatives/packaging designs/ website mock-ups or live websites with easy to understand metrics on consumer attention enabling you to make data driven decisions on which design concepts to pursue and which ones to ignore. Due to its simplicity and fast turnaround, it can be particularly helpful in quantitative research and early stages of design. It uses a webcam to collect information on where a participant is viewing. Webcam-based eye-tracking is a bit different from infrared eye-tracking that uses high precision infrared beams. Scaleble, Affordable, Remote, Software only With GazeRecorder eye tracking software and gaze analytics, you can know when users are looking, where they are looking, and for how long all in real-time. Website UX testing.Test live websites, images, screenshots or website mockups and analyzedata thanks to screen and gaze point recordings
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You get high-quality session recordings and see through the users’ eyes in Real-Time. It allows you to do UX research both on desktop and mobile remotely. Online solutions for remote usability research. We will keep our eyes open to see if the same will happen for gaze.Our technology turns a simple webcam into a Accurate and Robust Eye-Tracker. The Nintendo Wii Controller and the Microsoft Kinect have shown that gaming can be a powerful platform to demonstrate the capabilities of unusual input devices. Recent examples, such as Pizza Hut's gaze-enabled menu, suggest that there certainly are interesting applications for the technology, but they still have to prove their value beyond gimmicky demos. A heatmap of gaze points can also give players a snapshot of their overall visual attention and highlight areas that require more focus.Įye tracking has been around for a long time, but it is yet to reach the wide consumer market. For example, players can record their eye movements throughout the game session and later watch the video to check whether they were paying attention to the right areas at the right times.
#Eye tracking video professional
Third, eye trackers can provide professional and hardcore players with a powerful analytics tool for them to evaluate and improve their performance.
#Eye tracking video skin
The difference to a regular webcam is that they operate in the infra-red spectrum so that the variation in people's eye and skin colour does not interfere in the tracking. We are also starting to see laptopsthat ship with built-in eye trackers.īut these devices still lack a killer app, a compelling use case that provides a compelling reason for people to adopt the technology.Īn eye tracker is made of little more than a camera and a few LEDs to be attached to the bottom of a screen. While expensive high-speed trackers still have their place in eye movement research, eye trackers for gaming purposes can now be bought for just a few hundred dollars.Įxamples include the Tobii EyeX, the Steelseries Sentry and the EyeTribe. In particular, our research group has been interested in the applications of eye tracking for gaming.Įye trackers used to cost tens of thousands of dollars and were precious pieces of equipment at psychology labs. The reality of eye tracking, however, can be a lot more fun than that.